Introducing Art Series V.3: Limited Edition: Supporting Indigenous Eye Health
We're thrilled to announce the launch of our newest SafeStyle Art Series V.3 - a Limited Edition collection that stands out and makes a difference to Indigenous communities.
Launching mid-June, Art Series V.3 is a drop that gives back. It's a SafeStyle collaboration rooted in Indigenous culture, storytelling, and purpose - with $5 from each pair donated to Lions Outback Vision to improve Indigenous eye health in remote communities.
Meet the Artist: Abby Duncan
For this collection, we partnered with Abby Duncan, a proud Koori woman and deeply talented artist whose work draws from the landscapes, animals, and living stories of her Country.
Abby's art, which is featured on the arms of all four SKUs in the collection, is an intimate self-portrait of her journey. In her own words:
"This painting represents my own personal journey, as a proud Koori girl. My travels inspired this piece, shaped by the feelings and stories I've expressed through art. Showing my own expression of my country and my style of art through colours, animals and the landscapes. Especially my use of colours which I love to use with big expressions of the ocean and rivers, which have had such a massive impact on my life."
The result is a vibrant, layered artwork that pulses with movement. It features oceans and rivers rendered in bold, expressive colour and animals and landscapes woven together into something that feels both deeply personal and universally alive.
The Collection
Art Series V.3 is available across four SKUs, giving your customers the choice of their favourite SafeStyle style and lens type. As with all Art Series releases, this is a strictly limited drop - once stock sells out, it won't be restocked. No exceptions.
Please note that in-store samples will not be available for this release. A POS wobbler will be provided to support the in-store launch and help showcase the range to customers. For sizing and measurements, your existing Fusions and Cruisers samples can be used across all styles.
Why It Matters
Indigenous Australians experience significantly higher rates of preventable vision loss than non-Indigenous Australians. Much of this is caused by conditions that are entirely treatable with access to the right care. Every pair sold from Art Series V.3 contributes to closing that gap.
When your customers choose a pair, they're not just buying eyewear. They're supporting Abby's artistry, celebrating culture, and helping fund access to eye health for communities that need it most.
Art Series V.3 - Launching Mid-June. Limited Stock. Gone When It's Gone
